Nigerians rank among the top social media users in the world, with data from 2024 placing the country fifth globally in terms of average daily time spent online. According to statistics from Cable.co.uk and We Are Social, shared by World of Statistics on X, Nigerians spend an average of 3 hours and 23 minutes each day engaging with social media platforms.
Kenya tops the list, with its residents dedicating the most time to social media, averaging 3 hours and 43 minutes daily. Following closely are South Africa at 3 hours and 37 minutes, Brazil at 3 hours and 34 minutes, and the Philippines at 3 hours and 33 minutes. Nigeria’s average of 3 hours and 23 minutes places it just behind these nations in social media engagement.
Other countries exhibiting high social media usage include Colombia (3:22), Chile (3:11), and Indonesia (3:11). Saudi Arabia and Argentina complete the top ten, with daily averages of 3 hours and 10 minutes and 3 hours and 8 minutes, respectively.
In contrast, some countries report significantly lower social media engagement. Ghana averages 2 hours and 43 minutes, Egypt at 2 hours and 41 minutes, and Thailand at 2 hours and 30 minutes.
Among European nations, Portugal (2:23), Romania (2:20), and Italy (2:17) rank lower, highlighting the regional variations in social media usage.
Full List of Countries by Average Daily Social Media Usage:
Kenya – 3:43
South Africa – 3:37
Brazil – 3:34
Philippines – 3:33
Nigeria – 3:23
Colombia – 3:22
Chile – 3:11
Indonesia – 3:11
Saudi Arabia – 3:10
Argentina – 3:08
Mexico – 3:04
Malaysia – 2:48
Ghana – 2:43
Egypt – 2:41
Thailand – 2:30
Bulgaria – 2:26
Vietnam – 2:23
Portugal – 2:23
Romania – 2:20
Italy – 2:17
